Why support craftsmanship today?
Craft is a form of artistic, cultural and social expression that reflects the creativity, tradition and identity of a people.
For some people it is a hobby, for others it is a source of income, which creates employment and development for many communities, especially in rural or disadvantaged areas.
However, craftsmanship is threatened by several factors, such as globalization, competition from industrial products, loss of knowledge and skills, poor valorization and promotion, lack of access to markets and financing, and environmental and social challenges. For this reason, supporting craftsmanship today is a gesture of responsibility, solidarity and respect towards master craftsmen and their works. Supporting craftsmanship means:
- Recognize the cultural, artistic and human value of craftsmanship, which represents the diversity and richness of the intangible heritage of humanity.
- Contribute to the preservation and transmission of artisan knowledge and techniques, which are an integral part of the identity and memory of a people.
- Promote the economic, social and environmental development of artisan communities, which often operate in conditions of vulnerability and marginalization.
- Stimulate creativity, innovation and quality in craftsmanship, which can offer original and sustainable solutions to the needs and tastes of consumers.
- Promote the conscious, ethical and fair trade consumption of artisanal products that respect workers' rights, the environment and local cultures.
Supporting craftsmanship today is therefore a way to enrich our lives, our culture and our planet.